With the continuous development and maturity of packaging technology, the market competition has entered the daytime stage, and the major LED packaging factories have adjusted their strategies to obtain the commanding heights. "Big Hengda, strong Hengqiang, survival of the fittest" in the LED packaging industry to show incisively and vividly. The intensification of competition makes large packaging companies constantly think about their own positioning. In addition to consolidating their competitive position in the packaging market, they also actively extend the industrial chain, accelerate resource integration, and strive to achieve the optimization of the upstream and downstream industrial chain.

In 2011, Zhaochi entered the field of LED packaging energy saving, and now walk on the road of "realizing the whole LED industry chain. After 8 years of hard work by "Zhaochi People", it has achieved very good results in the industry. Last year, the revenue of LED products exceeded 1.3 billion. However, Zhaochi people will not be satisfied with the existing achievements, they set a higher goal to pursue.

Recently, Zhaochi's energy-saving actions have continued, some of which are large-scale, causing concern in the industry. During the 2018 Guangya exhibition, LEDinside editor had the honor to interview Zheng Haibin, deputy general manager of zhaochi energy-saving marketing. He expounded some of his inner thoughts on the recent developments of zhaochi and the development of LED industry.

▲ Zheng Haibin, Deputy General Manager of Zhaochi Energy Saving Marketing

Innovation will never stop, and Zhaochi will launch three series of upgraded products: COB, filament and CSP.

Innovation is the soul of an enterprise's survival and development. Only by continuous innovation can an enterprise gain a firm foothold. Zhaochi people continue to seek breakthroughs in the fields they have cultivated and continue to introduce new products. They attracted many visitors at this Guangya exhibition, and the booth was crowded.

According to Zheng Haibin, in addition to continuing to adhere to the spirit of craftsmanship and maintaining the advantages of SMD--2835 series, Zhaochi Energy Saving has introduced three series of upgraded products of COB, filament and CSP.

▲ Zhaochi Energy Saving 2018 Guangya Exhibition Booth

Zhaochi Energy Saving has focused on extending the COB product line this time, introducing new products such as B- Series Gen.3 COB (the third generation of benchmark series), H-Series Gen.2 COB (the second generation of high light density series) and light color series. New filament series, Zhaochi Energy Saving launchedLED LightsSilk half package, full package and flexible process filament products; CSP product series, the main layout of the products are CSP1111, CSP1313, CSP1515, CSP1919.

Zheng Haibin said that in the next few years, Zhaochi Energy Saving will give full play to its advantages in lighting packaging and backlight products, focus on these two advantageous sectors, and devote itself to the full coverage of general lighting packaging products and backlight products.

Continue to exert force, add another 500-1000 packaging production lines, Zhaochi realizes intelligent manufacturing on LED packaging

On May 29, Zhaochi Energy Saving announced that according to the business demand of existing customers and market development, the company expects that its business will increase on a large scale in the future. After consultation with the people's Government of Qingshan Lake District, Nanchang City, Zhaochi signed a Supplementary Agreement to the Investment Agreement. The original agreement agreed that Jiangxi Zhaochi Optoelectronics Co., Ltd., a wholly-owned subsidiary of the company, would invest in 1000 new LED packaging production lines, at present, Jiangxi Zhaochi plans to invest 500 -1000 LED packaging production lines on the basis of the original agreement, that is, according to the actual situation of the production plant, Jiangxi Zhaochi plans to invest 1500 -2000 LED packaging production lines (excluding 200 existing production lines in Jiangxi Zhaochi) by the end of 2019.

Zheng Haibin said that the expansion of LED packaging production line shows that Zhaochi has great confidence in future development. With the steady expansion of the business scale, the company's existing packaging capacity can no longer meet the needs of the business scale. At the same time, the Nanchang Municipal People's Government gave the company strong support, so that the company's LED packaging expansion project can be carried out quickly and smoothly.

At the same time, Zhaochi combines many years of large-scale manufacturing experience of electronic products, according to the characteristics of LED packaging industry, introduces MES system, intelligent storage and bar code system, fully customizes the intelligent automatic production of LED packaging, and realizes the upgrading of manufacturing system on the background of LED industrialization.

LED packaging market, enterprise development depends on talent

In view of the current situation of the LED packaging market, Zheng Haibin said that at present, in the field of LED packaging, a general pattern has been formed, and each enterprise has its own characteristics and positioning, which can be described as "each has its own strengths". There is still a huge space for the development of LED in the future, and the planning and positioning of enterprises are very critical. Zhaochi's "whole industry chain" is to give full play to its own advantages, concentrate resources, link up and down, improve the utilization rate of resources, and pave the way for future development.

At the same time, Zheng Haibin also said that talents are the "lifeblood" for Zhaochi Energy Saving, and Zhaochi Energy Saving attaches importance to the cultivation of talents. Within Zhaochi, a large number of young, thoughtful and talented people have gathered, and they offer advice and suggestions for the development of the company. Moreover, Zhaochi also has a corresponding incentive mechanism to cultivate company talents and attract external talents. Also welcome the industry elite to join, create and share together.

At the end of the interview, Zheng Haibin also said that in the next three years, zhaochi will develop into the world's leading LED packaging enterprise. zhaochi's ambition is ambitious. zhaochi people will move forward step by step towards the set goal, "Do not forget your initiative mind, keep in mind the mission".