How can lines seamlessly connect upstream and downstream resources?

How to realize product innovation and output valuable services?

How to identify valuable information and how to build commercial trust?

How to get quality services to improve efficiency and reduce costs?

At the LED Market Trend Summit Forum, Xiao Zhiguo, founder and chief scientist of Guangaohui Optoelectronics Industry Platform, raised the above series of questions.

With the theme of "Industrial Internet Platform-New Ecology of Smart Lighting Industry", Xiao Zhiguo expounds the importance of industrial platform in the Internet era from many aspects, such as the need to upgrade the industry, the olive branch thrown by the "Internet", and the concept of industrial Internet platform.

Industry needs to upgrade

Xiao Zhiguo pointed out that the LED industry now presents many shortcomings: serious product homogeneity, lack of innovation capabilities; product performance is uneven, technical standards have yet to be improved; lack of application guarantees and professional services.

However, there are opportunities as well as problems. In recent years, LED lighting has formed a revolution in the field of optoelectronics, and the market size reached 0.5 billion in 2014 alone. In the future, with the replacement and transformation of municipal, industrial, commercial and household lighting applications, the market will reach trillions.

Moreover, photoelectric technology products represented by LED are developing in the fields of light sterilization, light medical treatment, light health, light plant growth and visible light communication, which greatly extends the market space of several trillion yuan. China is gradually becoming the manufacturing center of international LED optoelectronic products, and the international market space is even greater.

"When the market opportunity comes, how should we grasp it?" Xiao Zhiguo pointed out that how to enhance the intrinsic value of the product, design the product better, and combine the LED with intelligence more in place, is a problem that every enterprise needs to think about.

"Internet" thrown to the olive branch

Under the situation that the LED industry is facing challenges and the industry is in urgent need of upgrading, the Internet has also brought new opportunities for the industry.

Xiao Zhiguo analysis said that the Internet has changed the traditional supply and demand relationship, it enables customers to participate in the supply chain customization link, enterprises through flexible manufacturing and channel flattening, the formation of B2F supply and marketing model. "So that the product quality is reliable, reliable, quality and price."

Xiao Zhiguo pointed out that under the background of the "LED optoelectronic industry Internet", the LED lighting industry has developed from competition among individual enterprises to who can integrate the industrial chain, who can mobilize resources, and who can run ahead. "With the help of the platform, with the thinking, resources and strength of the platform, to achieve integration and collaboration with the entire LED lighting industry chain, and to participate in the ecosystem formed around the platform can help companies gain an advantage in the competition in the LED lighting market."

Conception of Industrial Internet Platform

At present, the industrial Internet platform on the market includes several categories:

The first type of platform: brand enterprises rely on their own brand advantages and financing capabilities, build their own channel networks, form monopoly advantages through reorganization and mergers and acquisitions, and lead a group of supporting enterprises to form a supply chain system with their own brands as the core;

The second type of platform: more small and medium-sized enterprises that lack their own brands and capital strength are united around a third-party platform that specializes in providing these small and medium-sized enterprises with in-depth services such as product marketing promotion, R & D and design, warehousing and logistics, and financial guarantees, forming a platform and An ecosystem in which enterprises jointly integrate brands.

Xiao Zhiguo pointed out that at present, the production and sales of LED products are seriously decentralized, how to achieve planned production, how to make products marketable, and how to make more small and medium-sized enterprises that lack strength to promote and provide product research, design and warehousing logistics on the platform are the current problems. "Jingdong has done well in recent years, and the lighting industry also needs this vertical depth service platform."

Xiao Zhiguo stressed that the platform should make full use of e-commerce and physical stores to form complementary integration, online and offline, including information exchange, resource interconnection, from supply to platform, platform to market demand, open up intermediate links, and realize network-wide marketing.

"Our platform model is to realize C2B2M, starting from R & D and design, so that a large number of small and medium-sized enterprises will carry out planned R & D and design products in the future, which is market-oriented R & D. After research and development, the order is fed back to the enterprise to place an order, and the market forecast of the product is made through the platform. Finally, we form a large-scale enterprise manufacturing, including the purchase of raw materials. For the supply side, we need mass production on demand, as well as more specialized and faster development, including quality assurance systems." Xiao Zhiguo said that at present, Guangaohui has joined some investment institutions and enterprises interested in building an industrial platform to jointly establish a Guangaohui industrial platform.