"Light can change the world." WithLED light sourceThe development of the market and the gradual increase in acceptance,LightingLight source can be applied in more and more fields, from indoor to outdoor, from special to general, application technology is becoming more and more mature; at the same time, the application of light source is becoming more and more refined, and the types of light source products designed for specific market segments are also increasing, and the demand is also increasing. Special lighting has becomeLEDA new growth engine for businesses.

As a global lighting leader Philips Lighting, the contribution rate of special lighting should not be underestimated. According to the financial report data of Philips Lighting in 2017, the annual sales volume is 6.965 billion euros (about 54.65 billion yuan), and the sales volume of professional lighting business where special lighting is located is 2.755 billion euros, accounting for about 39.6 percent, which seems to be a very important business area of Philips Lighting.

So, what are the sections of special lighting in Philips Lighting? As the stage lighting of the market segment, what is the layout and plan of Philips? ...... With these questions, the editor of the LEDinside had the honor to interview Mr. Li Yixin, general manager of Philips Lighting's OEM channel in China during the Guangzhou GETshow Exhibition in 2018.

Special lighting shows the strength of innovation, innovation is inseparable from R & D investment and personnel training

"Special lighting is one of the important platforms for Philips Lighting's innovative strength," said Li Yixin. "Our leading lighting technology and huge domestic service network can meet the specific needs of different sub-sectors for light sources, and use high quality lighting to improve production efficiency, increase business benefits and enhance user experience."

According to Li Yixin, the special lighting of Philips Lighting can be divided into three sections, one is stage entertainment lighting, one is ultraviolet purification light source, and the other is some infrared products and some specific industry applications. These three sectors have achieved double-digit growth in China and the global market.

Behind the double-digit growth is the result of Philips Lighting's tireless and innovative efforts. "We will continue to innovate as a mission of our company to lead the development of the industry," said Li Yixin.

The continuous innovation is naturally inseparable from the investment in research and development and the cultivation of talents. "Philips Lighting's investment in research and development is very huge. We have large R & D centers in Shanghai and Europe, and we also have a very mature R & D team in China", "Philips Lighting attaches great importance to talent, which includes both the R & D team, as well as the sales department and some other departments."

Deep stage lighting, has been leading the industry trend

Philips lighting and stage lighting have a long history, very early began to cultivate, with strong strength, has been leading the trend of the industry. "Since we launched the first 5R product in 2009, it has been equivalent to changing the application of light sources in this industry, from the traditional MSR to the platinum series. Now we have launched the intelligent lighting series Flex at this time node, Flex fully echoes the evolution of the industry to intelligent lighting, leading the industry to digital and intelligent advancement. In this field, Philips has always been in an industry-leading position."

For this GETshow exhibition in Guangzhou, Philips Lighting showed two groups of innovative products of Philips platinum series light source 550W series and intelligent Flex series. The high-power output characteristics of the 550W series can meet a variety of indoor and outdoor application scenarios, providing indoor high-contrast stage lighting design and outdoor lighting and other derivative applications. The intelligent Flex series has various functions, and has unique advantages in energy consumption, intelligent application and system life, and is more flexible in lamp design and stage practice.

It is reported that Philips stage lighting technical support team has experienced application engineers and equipped with complete measuring equipment, including professional infrared thermometer, power meter, oscilloscope and illuminance meter. The application team provides professional cooperation and guidance to customers in thermal, optical and electronic aspects to ensure the smooth introduction of new products into customer lamps and achieve the nominal life and technical parameters of Philips stage light source. At present, the research and development direction of Philips stage light source includes: simplifying the heat dissipation design of customer lamps, improving the output brightness of lamps, and improving the color rendering index of light sources. In these three directions, Philips will provide comprehensive technical support services to serve as a bridge between Philips R & D team and customers, to ensure that the new products developed meet the needs of customers and to maximize the characteristics and advantages of the new light source.

Optimistic about China's stage lighting market prospects, increase investment in China

In recent years, China's LED industry has made remarkable achievements, domestic LED enterprises are also growing rapidly, and the distance from the international big factory is getting smaller and smaller. Regarding this point, Li Yixin said his inner feelings, "In the area of stage lighting, when I was a manager of special lighting products, the brands of domestic lighting manufacturers or their capabilities were slightly different from those of large international manufacturers. I saw that in the past five years, they have basically grown up. In the past, when we developed products, we cooperated more with major international factories. But in the past five years, the domestic big factories have been fully mature, and they have been on an equal footing with international manufacturers. At present, China has become the second largest producer of Philips Lighting in the OEM business sector."

As a major market for Philips Lighting, China's position is self-evident. Philips Lighting has always regarded the Chinese market as one of the most important markets in the world, and has "spared no effort" in the promotion of the Chinese market ". Li Yixin said, "In recent years, we have further increased our investment in China in terms of new product introduction, resource allocation and staffing. From the perspective of the global strategic layout of Philips stage lighting, China has become the most important market in the field of stage lighting. Philips stage lighting will pay more attention to the position and voice of China in the world."

In order to further consolidate its market position in China, Philips Lighting will work hard on products and channels. It is reported that in terms of products, the current Philips' stage light source is still dominated by traditional light sources. In the future, resources will be invested in the development of LED products with competitive advantages in the stage field, and more new products adapted to the Chinese market will be introduced to maintain a healthier and more competitive Advantage growth; in terms of channels, it will cooperate with distributors to promote some products that focus on cost performance. At the same time, try to reach some customer groups that have not been covered before.